Colours of Resistance

Benefit evening for Al Awda hospital in Gaza

THE STORY

Colours of Resistance

The war in Gaza does not leave us unmoved. In late 2023, we organised the cultural evening 'Colours of Resistance'. A fundraiser in aid of the Al Awda hospital in Gaza.

 

We watched film clips, listened to music and poetry and debated the occupation of Palestine, and the global protest movement. With Wassima Kobo, Dima Almeshal, Ahmed Hawwash, Yousra Benfquih, Seppe De Meulder, Maha Abdallah, Koen Bogaert and Rachida Lamrabet.

 

We organised this evening in collaboration with Kif Kif, Antwerp for Palestine, Viva Salud and De Wereld Morgen.

APPROACH

Genocide is not an opinion

"There is a genocide going on in Gaza. That is not an opinion, that is a fact," Yousra Benfquih substantiated in an impressive text she published in De Standaard on November 18th of 2023.

 

We invited Yousra to our studio, to record a performance of her text, for screening at the benefit evening.

 

Afterwards, we published the video on social media.

result

Viral on Instagram

The benefit evening sold out in no time, allowing us to donate a nice sum through the NGO Viva Salud.

Yousra's video performance went viral on instagram, and was viewed more than 370,000 times.

Our role in this project:

creative concept
recording
planning
team management
post-production
communication plan
social media
event

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