A bright new vision on health care

Geneeskunde voor het Volk (Medics for the People) puts the right to health into practice with group practices offering free medical care.

In 2023, Medics for the People came out with a new vision statement: 130 pages of ideas to make healthcare even better for all.

How can the spearheads be portrayed in an inspiring way at the upcoming congress?

We got to work with a team from Medics for the People and chose three focal points as themes for short explainer videos.

Concrete proposals (e.g. a European Salk Institute for cheaper medicines) would be explained by their own experts, in surprising interaction with an animated backdrop.

The videos were enthusiastically received by the 700 attendees at the conference.

To introduce the wider audience to their proposals, we developed a social media content plan and the mini-website www.rechtopgezondheid.be, which contains all the videos and the full vision text.

This website and the videos were translated into French, English and Spanish so that they can be taken on tour at the international congresses and seminars the Medics for the People are invited to.