Challenge
A podcast on the threat of the far right
For De Wereld Morgen, we developed a four-part series highlighting the threat of the far right, with contributions from Dirk Verhofstadt, Fatiha Dahmani, Dominique Willaert and Ico Maly.
Approach
A strong script as a basis
The editors of De Wereld Morgen put together the panel of speakers and described the topics they wanted to discuss.
In several workshops, we supported the team to translate this research into a logical and coherent story. The scenarios were put into a clear format. A recurring structure helps to bring complex themes into focus.
We avoid references to current events, so thatall episodes have a longevity about them.
Approach
Recording and editing in our studio
Our studio near Antwerp Central Station is fully equipped for quality shoots, and our crew built a set that was carefully lit. Besides the video shoots, we also provide the photo shoot and healthy meals.
The programmes were finished in the distinctive house style of De Wereld Morgen.
Result
A content plan from Spotify to Tiktok
The programme can be experienced as a talk show on youtube, or as audio on your favourite podcast app. We cut short clips from the episodes that reached tens of thousands of people via TikTok and other social media.
The editors of De Wereld Morgen received the programme in a comprehensive content plan, ready for publication. Including everything needed to promote it, from thumbnails to accompanying texts.